diff --git a/Library/Homebrew/cmd/install.rb b/Library/Homebrew/cmd/install.rb
index b255e10e89..edf8093bfb 100644
--- a/Library/Homebrew/cmd/install.rb
+++ b/Library/Homebrew/cmd/install.rb
@@ -156,6 +156,8 @@ module Homebrew
     rescue FormulaUnavailableError => e
       if (blacklist = blacklisted?(e.name))
         ofail "#{e.message}\n#{blacklist}"
+      elsif e.name == "updog"
+        ofail "What's updog?"
       else
         ofail e.message
         query = query_regexp(e.name)