diff --git a/docs/Acceptable-Formulae.md b/docs/Acceptable-Formulae.md
index daf7fe2dd8..d21f719457 100644
--- a/docs/Acceptable-Formulae.md
+++ b/docs/Acceptable-Formulae.md
@@ -60,7 +60,7 @@ Don’t make your formula build an `.app` (native macOS Application); we
 don’t want those things in Homebrew. Encourage upstream projects to build and support a `.app` that can be distributed by [homebrew/cask](https://github.com/Homebrew/homebrew-cask) (and used without it, too).
 
 ### Stuff that builds a GUI by default (but doesn't have to)
-Make it build a command-line tool or a library by default and, if the GUI is useful and would be widely used, also build the GUI. But don't build X11/XQuartz GUIs as they are a bad user experience on macOS.
+Make it build a command-line tool or a library by default and, if the GUI is useful and would be widely used, also build the GUI. Don’t build X11/XQuartz GUIs as they are a bad user experience on macOS.
 
 ### Stuff that doesn't build with the latest, stable Xcode's Clang
 Clang is the default C/C++ compiler on macOS (and has been for a long time). Software that doesn't build with it hasn't been adequately ported to macOS.