diff --git a/Library/Homebrew/extend/ENV/shared.rb b/Library/Homebrew/extend/ENV/shared.rb
index 38b7c16f4e..28e66d480e 100644
--- a/Library/Homebrew/extend/ENV/shared.rb
+++ b/Library/Homebrew/extend/ENV/shared.rb
@@ -113,6 +113,11 @@ module SharedEnvExtension
     self[key] = PATH.new(self[key]).append(path)
   end
 
+  sig { params(rustflags: String).void }
+  def append_to_rustflags(rustflags)
+    append("HOMEBREW_RUSTFLAGS", rustflags)
+  end
+
   # Prepends a directory to `PATH`.
   # Is the formula struggling to find the pkgconfig file? Point it to it.
   # This is done automatically for keg-only formulae.
diff --git a/Library/Homebrew/extend/ENV/std.rb b/Library/Homebrew/extend/ENV/std.rb
index 22f5cb4056..f4b5f34f11 100644
--- a/Library/Homebrew/extend/ENV/std.rb
+++ b/Library/Homebrew/extend/ENV/std.rb
@@ -34,7 +34,8 @@ module Stdenv
     self["PKG_CONFIG_LIBDIR"] = determine_pkg_config_libdir
 
     self["MAKEFLAGS"] = "-j#{make_jobs}"
-    self["RUSTFLAGS"] = Hardware.rustflags_target_cpu(effective_arch)
+    self["RUSTC_WRAPPER"] = "#{HOMEBREW_SHIMS_PATH}/super/rustc_wrapper"
+    self["HOMEBREW_RUSTFLAGS"] = Hardware.rustflags_target_cpu(effective_arch)
 
     if HOMEBREW_PREFIX.to_s != "/usr/local"
       # /usr/local is already an -isystem and -L directory so we skip it
diff --git a/Library/Homebrew/extend/ENV/super.rb b/Library/Homebrew/extend/ENV/super.rb
index b419561736..bf083f3165 100644
--- a/Library/Homebrew/extend/ENV/super.rb
+++ b/Library/Homebrew/extend/ENV/super.rb
@@ -62,7 +62,8 @@ module Superenv
 
     self["HOMEBREW_ENV"] = "super"
     self["MAKEFLAGS"] ||= "-j#{determine_make_jobs}"
-    self["RUSTFLAGS"] = Hardware.rustflags_target_cpu(effective_arch)
+    self["RUSTC_WRAPPER"] = "#{HOMEBREW_SHIMS_PATH}/super/rustc_wrapper"
+    self["HOMEBREW_RUSTFLAGS"] = Hardware.rustflags_target_cpu(effective_arch)
     self["PATH"] = determine_path
     self["PKG_CONFIG_PATH"] = determine_pkg_config_path
     self["PKG_CONFIG_LIBDIR"] = determine_pkg_config_libdir || ""
diff --git a/Library/Homebrew/shims/super/rustc_wrapper b/Library/Homebrew/shims/super/rustc_wrapper
new file mode 100755
index 0000000000..ad2c97c7a1
--- /dev/null
+++ b/Library/Homebrew/shims/super/rustc_wrapper
@@ -0,0 +1,15 @@
+#!/bin/bash
+
+# Prepend HOMEBREW_RUSTFLAGS to rustc arguments if set.
+# This allows Homebrew to pass optimization flags while still respecting
+# .cargo/config.toml (which sets RUSTFLAGS).
+
+# rustc is passed as the first argument to RUSTC_WRAPPER
+# https://doc.rust-lang.org/cargo/reference/environment-variables.html
+RUSTC="${1}"
+shift
+
+# Prepend HOMEBREW_RUSTFLAGS to the arguments if set.
+# HOMEBREW_RUSTFLAGS is set in extend/ENV/{std,super}.rb
+# shellcheck disable=SC2086,SC2154
+exec "${RUSTC}" ${HOMEBREW_RUSTFLAGS} "$@"