diff --git a/Library/Homebrew/livecheck/strategy/github_latest.rb b/Library/Homebrew/livecheck/strategy/github_latest.rb
index d8a3d97df8..92792059b3 100644
--- a/Library/Homebrew/livecheck/strategy/github_latest.rb
+++ b/Library/Homebrew/livecheck/strategy/github_latest.rb
@@ -5,7 +5,8 @@ module Homebrew
   module Livecheck
     module Strategy
       # The {GithubLatest} strategy identifies versions of software at
-      # github.com by checking a repository's "latest" release page.
+      # github.com by checking a repository's "latest" release using the
+      # GitHub API.
       #
       # GitHub URLs take a few different formats:
       #
@@ -13,22 +14,16 @@ module Homebrew
       # * `https://github.com/example/example/archive/v1.2.3.tar.gz`
       # * `https://github.com/downloads/example/example/example-1.2.3.tar.gz`
       #
-      # A repository's `/releases/latest` URL normally redirects to a release
-      # tag (e.g., `/releases/tag/1.2.3`). When there isn't a "latest" release,
-      # it will redirect to the `/releases` page.
+      # {GithubLatest} should only be used when the upstream repository has a
+      # "latest" release for a suitable version and the strategy is necessary
+      # or appropriate (e.g. {Git} returns an unreleased version or the
+      # `stable` URL is a release asset). The strategy can only be applied by
+      # using `strategy :github_latest` in a `livecheck` block.
       #
-      # This strategy should only be used when we know the upstream repository
-      # has a "latest" release and the tagged release is appropriate to use
-      # (e.g., "latest" isn't wrongly pointing to an unstable version, not
-      # picking up the actual latest version, etc.). The strategy can only be
-      # applied by using `strategy :github_latest` in a `livecheck` block.
-      #
-      # The default regex identifies versions like `1.2.3`/`v1.2.3` in `href`
-      # attributes containing the tag URL (e.g.,
-      # `/example/example/releases/tag/v1.2.3`). This is a common tag format
-      # but a modified regex can be provided in a `livecheck` block to override
-      # the default if a repository uses a different format (e.g.,
-      # `example-1.2.3`, `1.2.3d`, `1.2.3-4`, etc.).
+      # The default regex identifies versions like `1.2.3`/`v1.2.3` in the
+      # release's tag name. This is a common tag format but a modified regex
+      # can be provided in a `livecheck` block to override the default if a
+      # repository uses a different format (e.g. `1.2.3d`, `1.2.3-4`, etc.).
       #
       # @api public
       class GithubLatest
@@ -48,7 +43,11 @@ module Homebrew
 
         # The default regex used to identify a version from a tag when a regex
         # isn't provided.
-        DEFAULT_REGEX = %r{href=.*?/tag/v?(\d+(?:\.\d+)+)["' >]}i.freeze
+        DEFAULT_REGEX = /v?(\d+(?:\.\d+)+)/i.freeze
+
+        # Keys in the release JSON that could contain the version.
+        # Tag name first since that is closer to other livechecks.
+        VERSION_KEYS = ["tag_name", "name"].freeze
 
         # Whether the strategy can be applied to the provided URL.
         #
@@ -73,32 +72,84 @@ module Homebrew
           match = url.sub(/\.git$/i, "").match(URL_MATCH_REGEX)
           return values if match.blank?
 
-          # Example URL: `https://github.com/example/example/releases/latest`
-          values[:url] = "https://github.com/#{match[:username]}/#{match[:repository]}/releases/latest"
+          values[:url] = "https://api.github.com/repos/#{match[:username]}/#{match[:repository]}/releases/latest"
+          values[:username] = match[:username]
+          values[:repository] = match[:repository]
 
           values
         end
 
-        # Generates a URL and regex (if one isn't provided) and passes them
-        # to {PageMatch.find_versions} to identify versions in the content.
+        # Uses a regex to match the version from release JSON or, if a block is
+        # provided, passes the JSON to the block to handle matching. With
+        # either approach, an array of unique matches is returned.
+        #
+        # @param content [Array, Hash] list of releases or a single release
+        # @param regex [Regexp] a regex used for matching versions in the content
+        # @param block [Proc, nil] a block to match the content
+        # @return [Array]
+        sig {
+          params(
+            content: T.any(T::Array[T::Hash[String, T.untyped]], T::Hash[String, T.untyped]),
+            regex:   Regexp,
+            block:   T.nilable(Proc),
+          ).returns(T::Array[String])
+        }
+        def self.versions_from_content(content, regex, &block)
+          if block.present?
+            block_return_value = if regex.present?
+              yield(content, regex)
+            else
+              yield(content)
+            end
+            return Strategy.handle_block_return(block_return_value)
+          end
+
+          content = [content] unless content.is_a?(Array)
+          content.reject(&:blank?).map do |release|
+            next if release["draft"] || release["prerelease"]
+
+            value = T.let(nil, T.untyped)
+            VERSION_KEYS.find do |key|
+              match = release[key]&.match(regex)
+              next if match.blank?
+
+              value = match[1]
+            end
+            value
+          end.compact.uniq
+        end
+
+        # Generates the GitHub API URL for the repository's "latest" release
+        # and identifies the version from the JSON response.
         #
         # @param url [String] the URL of the content to check
         # @param regex [Regexp] a regex used for matching versions in content
         # @return [Hash]
         sig {
           params(
-            url:    String,
-            regex:  T.nilable(Regexp),
-            unused: T.nilable(T::Hash[Symbol, T.untyped]),
-            block:  T.nilable(Proc),
+            url:     String,
+            regex:   Regexp,
+            _unused: T.nilable(T::Hash[Symbol, T.untyped]),
+            block:   T.nilable(Proc),
           ).returns(T::Hash[Symbol, T.untyped])
         }
-        def self.find_versions(url:, regex: nil, **unused, &block)
-          generated = generate_input_values(url)
+        def self.find_versions(url:, regex: DEFAULT_REGEX, **_unused, &block)
+          match_data = { matches: {}, regex: regex, url: url }
 
-          PageMatch.find_versions(url: generated[:url], regex: regex || DEFAULT_REGEX, **unused, &block)
+          generated = generate_input_values(url)
+          return match_data if generated.blank?
+
+          match_data[:url] = generated[:url]
+
+          release = GitHub.get_latest_release(generated[:username], generated[:repository])
+          versions_from_content(release, regex, &block).each do |match_text|
+            match_data[:matches][match_text] = Version.new(match_text)
+          end
+
+          match_data
         end
       end
     end
+    GitHubLatest = Homebrew::Livecheck::Strategy::GithubLatest
   end
 end
diff --git a/Library/Homebrew/test/livecheck/strategy/github_latest_spec.rb b/Library/Homebrew/test/livecheck/strategy/github_latest_spec.rb
index d5307c5c35..194463da91 100644
--- a/Library/Homebrew/test/livecheck/strategy/github_latest_spec.rb
+++ b/Library/Homebrew/test/livecheck/strategy/github_latest_spec.rb
@@ -16,7 +16,9 @@ describe Homebrew::Livecheck::Strategy::GithubLatest do
 
   let(:generated) do
     {
-      url: "https://github.com/abc/def/releases/latest",
+      url:        "https://api.github.com/repos/abc/def/releases/latest",
+      username:   "abc",
+      repository: "def",
     }
   end