diff --git a/Library/Homebrew/dev-cmd/sponsors.rb b/Library/Homebrew/dev-cmd/sponsors.rb
index 85e0daec19..934ba0744e 100644
--- a/Library/Homebrew/dev-cmd/sponsors.rb
+++ b/Library/Homebrew/dev-cmd/sponsors.rb
@@ -13,51 +13,61 @@ module Homebrew
   def sponsors_args
     Homebrew::CLI::Parser.new do
       description <<~EOS
-        Print a Markdown summary of Homebrew's GitHub Sponsors, suitable for pasting into a README.
+        Update the list of GitHub Sponsors in the `Homebrew/brew` README.
       EOS
 
       named_args :none
     end
   end
 
+  def sponsor_name(s)
+    s["name"] || s["login"]
+  end
+
+  def sponsor_logo(s)
+    "https://github.com/#{s["login"]}.png?size=64"
+  end
+
+  def sponsor_url(s)
+    "https://github.com/#{s["login"]}"
+  end
+
   def sponsors
     sponsors_args.parse
 
-    sponsors = {
-      "named" => [],
-      "users" => 0,
-      "orgs"  => 0,
-    }
+    named_sponsors = []
+    logo_sponsors = []
 
     GitHub.sponsors_by_tier("Homebrew").each do |tier|
-      sponsors["named"] += tier["sponsors"] if tier["tier"] >= 100
-      sponsors["users"] += tier["count"]
-      sponsors["orgs"] += tier["sponsors"].count { |s| s["type"] == "organization" }
+      if tier["tier"] >= 100
+        named_sponsors += tier["sponsors"].map do |s|
+          "[#{sponsor_name(s)}](#{sponsor_url(s)})"
+        end
+      end
+
+      next unless tier["tier"] >= 1000
+
+      logo_sponsors += tier["sponsors"].map do |s|
+        "[![#{sponsor_name(s)}](#{sponsor_logo(s)})](#{sponsor_url(s)})"
+      end
     end
 
-    items = []
-    items += sponsors["named"].map { |s| "[#{s["name"]}](https://github.com/#{s["login"]})" }
+    named_sponsors << "many other users and organisations via [GitHub Sponsors](https://github.com/sponsors/Homebrew)"
 
-    anon_users = sponsors["users"] - sponsors["named"].length - sponsors["orgs"]
+    readme = HOMEBREW_REPOSITORY/"README.md"
+    content = readme.read
+    content.gsub!(/(Homebrew is generously supported by) .*\Z/m, "\\1 #{named_sponsors.to_sentence}.\n")
+    content << "\n#{logo_sponsors.join}\n" if logo_sponsors.presence
 
-    items << if items.length > 1
-      "#{anon_users} other users"
+    File.open(readme, "w+") { |f| f.write(content) }
+
+    diff = system_command "git", args: [
+      "-C", HOMEBREW_REPOSITORY, "diff", "--exit-code", "README.md"
+    ]
+    if diff.status.success?
+      puts "No changes to list of sponsors."
     else
-      "#{anon_users} users"
+      puts "List of sponsors updated in the README."
     end
-
-    if sponsors["orgs"] == 1
-      items << "#{sponsors["orgs"]} organization"
-    elsif sponsors["orgs"] > 1
-      items << "#{sponsors["orgs"]} organizations"
-    end
-
-    sponsor_text = if items.length > 2
-      items[0..-2].join(", ") + " and #{items.last}"
-    else
-      items.join(" and ")
-    end
-
-    puts "Homebrew is generously supported by #{sponsor_text} via [GitHub Sponsors](https://github.com/sponsors/Homebrew)."
   end
 end
diff --git a/README.md b/README.md
index 0490277333..c44392b4bf 100644
--- a/README.md
+++ b/README.md
@@ -87,4 +87,6 @@ Homebrew is a member of the [Software Freedom Conservancy](https://sfconservancy
 
 [![Software Freedom Conservancy](https://sfconservancy.org/img/conservancy_64x64.png)](https://sfconservancy.org)
 
-Homebrew is generously supported by [Randy Reddig](https://github.com/ydnar) and 439 other users via [GitHub Sponsors](https://github.com/sponsors/Homebrew).
+Homebrew is generously supported by [Substack](https://github.com/substackinc), [Randy Reddig](https://github.com/ydnar), [embark-studios](https://github.com/embark-studios) and many other users and organisations via [GitHub Sponsors](https://github.com/sponsors/Homebrew).
+
+[![Substack](https://github.com/substackinc.png?size=64)](https://github.com/substackinc)
diff --git a/completions/fish/brew.fish b/completions/fish/brew.fish
index a2c251d9b9..88c2de9ab4 100644
--- a/completions/fish/brew.fish
+++ b/completions/fish/brew.fish
@@ -1225,7 +1225,7 @@ __fish_brew_complete_arg 'sh' -l quiet -d 'Make some output more quiet'
 __fish_brew_complete_arg 'sh' -l verbose -d 'Make some output more verbose'
 
 
-__fish_brew_complete_cmd 'sponsors' 'Print a Markdown summary of Homebrew\'s GitHub Sponsors, suitable for pasting into a README'
+__fish_brew_complete_cmd 'sponsors' 'Update the list of GitHub Sponsors in the `Homebrew/brew` README'
 __fish_brew_complete_arg 'sponsors' -l debug -d 'Display any debugging information'
 __fish_brew_complete_arg 'sponsors' -l help -d 'Show this message'
 __fish_brew_complete_arg 'sponsors' -l quiet -d 'Make some output more quiet'
diff --git a/completions/zsh/_brew b/completions/zsh/_brew
index 22c4e2e749..821684dc31 100644
--- a/completions/zsh/_brew
+++ b/completions/zsh/_brew
@@ -196,7 +196,7 @@ __brew_internal_commands() {
     'search:Perform a substring search of cask tokens and formula names for text'
     'sh:Enter an interactive shell for Homebrew'\''s build environment'
     'shellenv:Print export statements'
-    'sponsors:Print a Markdown summary of Homebrew'\''s GitHub Sponsors, suitable for pasting into a README'
+    'sponsors:Update the list of GitHub Sponsors in the `Homebrew/brew` README'
     'style:Check formulae or files for conformance to Homebrew style guidelines'
     'tap:Tap a formula repository'
     'tap-info:Show detailed information about one or more taps'
diff --git a/docs/Manpage.md b/docs/Manpage.md
index 28fe70f689..8460fab863 100644
--- a/docs/Manpage.md
+++ b/docs/Manpage.md
@@ -1259,7 +1259,7 @@ which build systems would not find otherwise.
 
 ### `sponsors`
 
-Print a Markdown summary of Homebrew's GitHub Sponsors, suitable for pasting into a README.
+Update the list of GitHub Sponsors in the `Homebrew/brew` README.
 
 ### `style` [*`options`*] [*`file`*|*`tap`*|*`formula`*|*`cask`* ...]
 
diff --git a/manpages/brew.1 b/manpages/brew.1
index 9c290e7d91..756f71c1c2 100644
--- a/manpages/brew.1
+++ b/manpages/brew.1
@@ -1737,7 +1737,7 @@ Use the standard \fBPATH\fR instead of superenv\'s when \fBstd\fR is passed\.
 Execute commands in a non\-interactive shell\.
 .
 .SS "\fBsponsors\fR"
-Print a Markdown summary of Homebrew\'s GitHub Sponsors, suitable for pasting into a README\.
+Update the list of GitHub Sponsors in the \fBHomebrew/brew\fR README\.
 .
 .SS "\fBstyle\fR [\fIoptions\fR] [\fIfile\fR|\fItap\fR|\fIformula\fR|\fIcask\fR \.\.\.]"
 Check formulae or files for conformance to Homebrew style guidelines\.