diff --git a/Library/Homebrew/cmd/analytics.rb b/Library/Homebrew/cmd/analytics.rb
index b6d622ab71..7703cc2c5d 100644
--- a/Library/Homebrew/cmd/analytics.rb
+++ b/Library/Homebrew/cmd/analytics.rb
@@ -30,13 +30,11 @@ module Homebrew
     case args.named.first
     when nil, "state"
       if Utils::Analytics.disabled?
-        puts "Analytics are disabled."
-      elsif Homebrew::EnvConfig.no_google_analytics?
-        puts "InfluxDB analytics are enabled."
-        puts "Google Analytics are disabled."
+        puts "InfluxDB analytics are disabled."
       else
-        puts "Analytics are enabled."
+        puts "InfluxDB analytics are enabled."
       end
+      puts "Google Analytics were destroyed."
     when "on"
       Utils::Analytics.enable!
     when "off"
diff --git a/Library/Homebrew/env_config.rb b/Library/Homebrew/env_config.rb
index 5884ea4b05..46338aa4aa 100644
--- a/Library/Homebrew/env_config.rb
+++ b/Library/Homebrew/env_config.rb
@@ -11,10 +11,6 @@ module Homebrew
     module_function
 
     ENVS = {
-      HOMEBREW_ADDITIONAL_GOOGLE_ANALYTICS_ID:   {
-        description: "Additional Google Analytics tracking ID to emit user behaviour analytics to. " \
-                     "For more information, see: <https://docs.brew.sh/Analytics>",
-      },
       HOMEBREW_API_DOMAIN:                       {
         description:  "Use this URL as the download mirror for Homebrew JSON API. " \
                       "If metadata files at that URL are temporarily unavailable, " \
@@ -264,7 +260,8 @@ module Homebrew
         },
       },
       HOMEBREW_NO_ANALYTICS:                     {
-        description: "If set, do not send analytics. For more information, see: <https://docs.brew.sh/Analytics>",
+        description: "If set, do not send analytics. Google Analytics were destroyed. " \
+                     "For more information, see: <https://docs.brew.sh/Analytics>",
         boolean:     true,
       },
       HOMEBREW_NO_AUTO_UPDATE:                   {
@@ -294,11 +291,6 @@ module Homebrew
         description: "If set, do not print any hints about changing Homebrew's behaviour with environment variables.",
         boolean:     true,
       },
-      HOMEBREW_NO_GOOGLE_ANALYTICS:              {
-        description: "If set, do not send analytics to Google Analytics but allow sending to Homebrew's InfluxDB " \
-                     "analytics server. For more information, see: <https://docs.brew.sh/Analytics>",
-        boolean:     true,
-      },
       HOMEBREW_NO_GITHUB_API:                    {
         description: "If set, do not use the GitHub API, e.g. for searches or fetching relevant issues " \
                      "after a failed install.",
diff --git a/Library/Homebrew/extend/os/mac/utils/analytics.rb b/Library/Homebrew/extend/os/mac/utils/analytics.rb
deleted file mode 100644
index 63f45f9f3b..0000000000
--- a/Library/Homebrew/extend/os/mac/utils/analytics.rb
+++ /dev/null
@@ -1,22 +0,0 @@
-# typed: strict
-# frozen_string_literal: true
-
-module Utils
-  module Analytics
-    class << self
-      sig { returns(String) }
-      def custom_prefix_label_google
-        return generic_custom_prefix_label_google if Hardware::CPU.arm?
-
-        "non-/usr/local"
-      end
-
-      sig { returns(String) }
-      def arch_label_google
-        return "Rosetta" if Hardware::CPU.in_rosetta2?
-
-        generic_arch_label_google
-      end
-    end
-  end
-end
diff --git a/Library/Homebrew/extend/os/utils/analytics.rb b/Library/Homebrew/extend/os/utils/analytics.rb
deleted file mode 100644
index 3cdaffacb6..0000000000
--- a/Library/Homebrew/extend/os/utils/analytics.rb
+++ /dev/null
@@ -1,4 +0,0 @@
-# typed: strict
-# frozen_string_literal: true
-
-require "extend/os/mac/utils/analytics" if OS.mac?
diff --git a/Library/Homebrew/test/cmd/analytics_spec.rb b/Library/Homebrew/test/cmd/analytics_spec.rb
index 8cf425d95d..7170c78fc3 100644
--- a/Library/Homebrew/test/cmd/analytics_spec.rb
+++ b/Library/Homebrew/test/cmd/analytics_spec.rb
@@ -12,7 +12,7 @@ describe "brew analytics" do
 
     brew "analytics", "off"
     expect { brew "analytics", "HOMEBREW_NO_ANALYTICS" => nil }
-      .to output(/Analytics are disabled/).to_stdout
+      .to output(/analytics are disabled/i).to_stdout
       .and not_to_output.to_stderr
       .and be_a_success
   end
diff --git a/Library/Homebrew/test/utils/analytics_spec.rb b/Library/Homebrew/test/utils/analytics_spec.rb
index 82181fea78..de194d916c 100644
--- a/Library/Homebrew/test/utils/analytics_spec.rb
+++ b/Library/Homebrew/test/utils/analytics_spec.rb
@@ -8,42 +8,6 @@ describe Utils::Analytics do
     described_class.clear_cache
   end
 
-  describe "::label_google" do
-    let(:ci) { ", CI" if ENV["CI"] }
-
-    it "returns OS_VERSION and prefix when HOMEBREW_PREFIX is a custom prefix on intel" do
-      allow(Hardware::CPU).to receive(:in_rosetta2?).and_return(false)
-      expect(Hardware::CPU).to receive(:type).and_return(:intel).at_least(:once)
-      expect(Homebrew).to receive(:default_prefix?).and_return(false)
-      expect(described_class.label_google).to include described_class.custom_prefix_label_google
-    end
-
-    it "returns OS_VERSION, ARM and prefix when HOMEBREW_PREFIX is a custom prefix on arm" do
-      allow(Hardware::CPU).to receive(:in_rosetta2?).and_return(false)
-      expect(Hardware::CPU).to receive(:type).and_return(:arm).at_least(:once)
-      expect(Homebrew).to receive(:default_prefix?).and_return(false).at_least(:once)
-      expect(described_class.label_google).to include described_class.arch_label_google
-      expect(described_class.label_google).to include described_class.custom_prefix_label_google
-    end
-
-    it "returns OS_VERSION, Rosetta and prefix when HOMEBREW_PREFIX is a custom prefix on Rosetta", :needs_macos do
-      allow(Hardware::CPU).to receive(:in_rosetta2?).and_return(true)
-      expect(Hardware::CPU).to receive(:type).and_return(:intel).at_least(:once)
-      expect(Homebrew).to receive(:default_prefix?).and_return(false).at_least(:once)
-      expect(described_class.label_google).to include described_class.custom_prefix_label_google
-    end
-
-    it "does not include prefix when HOMEBREW_PREFIX is the default prefix" do
-      expect(Homebrew).to receive(:default_prefix?).and_return(true)
-      expect(described_class.label_google).not_to include HOMEBREW_PREFIX.to_s
-    end
-
-    it "includes CI when ENV['CI'] is set" do
-      ENV["CI"] = "1"
-      expect(described_class.label_google).to include "CI"
-    end
-  end
-
   describe "::default_tags_influx" do
     let(:ci) { ", CI" if ENV["CI"] }
 
@@ -94,7 +58,6 @@ describe Utils::Analytics do
     context "when ENV vars is set" do
       it "returns nil when HOMEBREW_NO_ANALYTICS is true" do
         ENV["HOMEBREW_NO_ANALYTICS"] = "true"
-        expect(described_class).not_to receive(:report_google)
         expect(described_class).not_to receive(:report_influx)
         described_class.report_event(:install, package_name: package_name, tap_name: tap_name,
           on_request: on_request, options: options)
@@ -102,7 +65,6 @@ describe Utils::Analytics do
 
       it "returns nil when HOMEBREW_NO_ANALYTICS_THIS_RUN is true" do
         ENV["HOMEBREW_NO_ANALYTICS_THIS_RUN"] = "true"
-        expect(described_class).not_to receive(:report_google)
         expect(described_class).not_to receive(:report_influx)
         described_class.report_event(:install, package_name: package_name, tap_name: tap_name,
           on_request: on_request, options: options)
@@ -112,7 +74,6 @@ describe Utils::Analytics do
         ENV.delete("HOMEBREW_NO_ANALYTICS_THIS_RUN")
         ENV.delete("HOMEBREW_NO_ANALYTICS")
         ENV["HOMEBREW_ANALYTICS_DEBUG"] = "true"
-        expect(described_class).to receive(:report_google)
         expect(described_class).to receive(:report_influx)
 
         described_class.report_event(:install, package_name: package_name, tap_name: tap_name,
@@ -120,35 +81,15 @@ describe Utils::Analytics do
       end
     end
 
-    it "passes to the influxdb and google methods" do
+    it "passes to the influxdb method" do
       ENV.delete("HOMEBREW_NO_ANALYTICS_THIS_RUN")
       ENV.delete("HOMEBREW_NO_ANALYTICS")
       ENV["HOMEBREW_ANALYTICS_DEBUG"] = "true"
-      expect(described_class).to receive(:report_google).with(:event,
-                                                              hash_including(ea: "#{package_name} #{options}")).once
       expect(described_class).to receive(:report_influx).with(:install, hash_including(package_name: package_name,
                                                                                        on_request:   on_request)).once
       described_class.report_event(:install, package_name: package_name, tap_name: tap_name,
           on_request: on_request, options: options)
     end
-
-    it "sends to google twice on request" do
-      ENV.delete("HOMEBREW_NO_ANALYTICS_THIS_RUN")
-      ENV.delete("HOMEBREW_NO_ANALYTICS")
-      ENV["HOMEBREW_ANALYTICS_DEBUG"] = "true"
-      expect(described_class).to receive(:report_google).with(:event,
-                                                              hash_including(ea: "#{package_name} #{options}",
-                                                                             ec: :install)).once
-      expect(described_class).to receive(:report_google).with(:event,
-                                                              hash_including(ea: "#{package_name} #{options}",
-                                                                             ec: :install_on_request)).once
-      expect(described_class).to receive(:report_influx).with(:install,
-                                                              hash_including(package_name: package_name,
-                                                                             on_request:   true)).once
-
-      described_class.report_event(:install, package_name: package_name, tap_name: tap_name,
-          on_request: true, options: options)
-    end
   end
 
   describe "::report_influx" do
diff --git a/Library/Homebrew/utils/analytics.rb b/Library/Homebrew/utils/analytics.rb
index a911a97650..04ea281aa6 100644
--- a/Library/Homebrew/utils/analytics.rb
+++ b/Library/Homebrew/utils/analytics.rb
@@ -19,56 +19,6 @@ module Utils
     class << self
       include Context
 
-      sig { params(type: Symbol, metadata: T::Hash[Symbol, T.untyped]).void }
-      def report_google(type, metadata = {})
-        analytics_ids = ENV.fetch("HOMEBREW_ANALYTICS_IDS", "").split(",")
-        analytics_ids.each do |analytics_id|
-          args = []
-
-          # do not load .curlrc unless requested (must be the first argument)
-          args << "--disable" unless Homebrew::EnvConfig.curlrc?
-
-          args += %W[
-            --max-time 3
-            --user-agent #{HOMEBREW_USER_AGENT_CURL}
-            --data v=1
-            --data aip=1
-            --data t=#{type}
-            --data tid=#{analytics_id}
-            --data uid=n0thxg00gl3
-            --data an=#{HOMEBREW_PRODUCT}
-            --data av=#{HOMEBREW_VERSION}
-          ]
-          metadata.each do |key, value|
-            next unless value
-
-            key = ERB::Util.url_encode key
-            value = ERB::Util.url_encode value
-            args << "--data" << "#{key}=#{value}"
-          end
-
-          curl = Utils::Curl.curl_executable
-
-          # Send analytics. Don't send or store any personally identifiable information.
-          # https://docs.brew.sh/Analytics
-          # https://developers.google.com/analytics/devguides/collection/protocol/v1/devguide
-          # https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters
-          if ENV["HOMEBREW_ANALYTICS_DEBUG"]
-            url = "https://www.google-analytics.com/debug/collect"
-            puts "#{curl} #{args.join(" ")} #{url}"
-            puts Utils.popen_read(curl, *args, url)
-          else
-            pid = fork do
-              exec curl, *args,
-                   "--silent", "--output", "/dev/null",
-                   "https://www.google-analytics.com/collect"
-            end
-            Process.detach T.must(pid)
-          end
-        end
-        nil
-      end
-
       sig {
         params(measurement: Symbol, package_name: String, tap_name: String, on_request: T::Boolean,
                options: String).void
@@ -125,34 +75,6 @@ module Utils
       def report_event(measurement, package_name:, tap_name:, on_request:, options: "")
         report_influx_event(measurement, package_name: package_name, tap_name: tap_name, on_request: on_request,
 options: options)
-
-        package_and_options = package_name
-        if tap_name.present? && tap_name != "homebrew/core" && tap_name != "homebrew/cask"
-          package_and_options = "#{tap_name}/#{package_and_options}"
-        end
-        package_and_options = "#{package_and_options} #{options}" if options.present?
-        report_google_event(measurement, package_and_options, on_request: on_request)
-      end
-
-      sig { params(category: Symbol, action: String, on_request: T::Boolean).void }
-      def report_google_event(category, action, on_request: false)
-        return if not_this_run? || disabled? || Homebrew::EnvConfig.no_google_analytics?
-
-        category = "install" if category == :formula_install
-
-        report_google(:event,
-                      ec: category,
-                      ea: action,
-                      el: label_google,
-                      ev: nil)
-
-        return unless on_request
-
-        report_google(:event,
-                      ec: :install_on_request,
-                      ea: action,
-                      el: label_google,
-                      ev: nil)
       end
 
       sig {
@@ -168,26 +90,9 @@ options: options)
 
       sig { params(exception: BuildError).void }
       def report_build_error(exception)
-        report_google_build_error(exception)
         report_influx_error(exception)
       end
 
-      sig { params(exception: BuildError).void }
-      def report_google_build_error(exception)
-        return if not_this_run? || disabled?
-
-        return unless exception.formula.tap
-        return unless exception.formula.tap.should_report_analytics?
-
-        formula_full_name = exception.formula.full_name
-        package_and_options = if (options = exception.options.to_a.map(&:to_s).join(" ").presence)
-          "#{formula_full_name} #{options}".strip
-        else
-          formula_full_name
-        end
-        report_google_event(:BuildError, package_and_options)
-      end
-
       sig { params(exception: BuildError).void }
       def report_influx_error(exception)
         return if not_this_run? || disabled?
@@ -326,39 +231,11 @@ options: options)
         nil
       end
 
-      sig { returns(String) }
-      def custom_prefix_label_google
-        "custom-prefix"
-      end
-      alias generic_custom_prefix_label_google custom_prefix_label_google
-
-      sig { returns(String) }
-      def arch_label_google
-        if Hardware::CPU.arm?
-          "ARM"
-        else
-          ""
-        end
-      end
-      alias generic_arch_label_google arch_label_google
-
       def clear_cache
-        remove_instance_variable(:@label_google) if instance_variable_defined?(:@label_google)
         remove_instance_variable(:@default_tags_influx) if instance_variable_defined?(:@default_tags_influx)
         remove_instance_variable(:@default_fields_influx) if instance_variable_defined?(:@default_fields_influx)
       end
 
-      sig { returns(String) }
-      def label_google
-        @label_google ||= begin
-          os = OS_VERSION
-          arch = ", #{arch_label_google}" if arch_label_google.present?
-          prefix = ", #{custom_prefix_label_google}" unless Homebrew.default_prefix?
-          ci = ", CI" if ENV["CI"]
-          "#{os}#{arch}#{prefix}#{ci}"
-        end
-      end
-
       sig { returns(T::Hash[Symbol, String]) }
       def default_tags_influx
         @default_tags_influx ||= begin
@@ -499,5 +376,3 @@ options: options)
     end
   end
 end
-
-require "extend/os/utils/analytics"
diff --git a/Library/Homebrew/utils/analytics.sh b/Library/Homebrew/utils/analytics.sh
index e3538895a2..1190dfaaf3 100644
--- a/Library/Homebrew/utils/analytics.sh
+++ b/Library/Homebrew/utils/analytics.sh
@@ -33,21 +33,4 @@ setup-analytics() {
     export HOMEBREW_NO_ANALYTICS_THIS_RUN="1"
     return
   fi
-
-  if [[ -n "${HOMEBREW_LINUX}" ]]
-  then
-    # For Homebrew on Linux's analytics.
-    HOMEBREW_ANALYTICS_IDS="UA-76492262-1"
-  else
-    # Otherwise, fall back to Homebrew's analytics.
-    HOMEBREW_ANALYTICS_IDS="UA-76679469-1"
-  fi
-
-  if [[ -n "${HOMEBREW_ADDITIONAL_GOOGLE_ANALYTICS_ID}" ]]
-  then
-    HOMEBREW_ANALYTICS_IDS="${HOMEBREW_ANALYTICS_IDS},${HOMEBREW_ADDITIONAL_GOOGLE_ANALYTICS_ID}"
-  fi
-
-  export HOMEBREW_ANALYTICS_IDS
-  export HOMEBREW_ANALYTICS_USER_UUID
 }
diff --git a/docs/Analytics.md b/docs/Analytics.md
index 09bce34741..49d5729bd3 100644
--- a/docs/Analytics.md
+++ b/docs/Analytics.md
@@ -1,45 +1,31 @@
-# Anonymous Aggregate User Behaviour Analytics
+# Anonymous Analytics
 
-Homebrew gathers anonymous aggregate user behaviour analytics using InfluxDB and Google Analytics. You will be notified the first time you run `brew update` or install Homebrew. Analytics are not enabled until after this notice is shown, to ensure that you can [opt out](Analytics.md#opting-out) without ever sending analytics data.
+Homebrew gathers anonymous analytics using InfluxDB. You will be notified the first time you run `brew update` or install Homebrew. Analytics are not enabled until after this notice is shown, to ensure that you can [opt out](Analytics.md#opting-out) without ever sending analytics data.
 
 ## Why?
 
-Homebrew is provided free of charge and run entirely by volunteers in their spare time. As a result, we do not have the resources to do detailed user studies of Homebrew users to decide on how best to design future features and prioritise current work. Anonymous aggregate user analytics allow us to prioritise fixes and features based on how, where and when people use Homebrew. For example:
+Homebrew is provided free of charge and run entirely by volunteers in their spare time. As a result, we do not have the resources to do detailed user studies of Homebrew users to decide on how best to design future features and prioritise current work. Anonymous analytics allow us to prioritise fixes and features based on how, where and when people use Homebrew. For example:
 
 - If a formula is widely used and is failing often it will enable us to prioritise fixing that formula over others.
 - Collecting the OS version allows us to decide which versions of macOS to prioritise for support and identify build failures that occur only on single versions.
 
 ## How Long?
 
-Homebrew's anonymous user and event data have a 14 month retention period. This is the [lowest possible value for Google Analytics](https://support.google.com/analytics/answer/7667196).
+Homebrew's anonymous analytics has a 365 day retention period in InfluxDB.
 
 ## What?
 
 Homebrew's analytics record some shared information for every event:
 
-- The version of Homebrew, e.g. `4.0.0`.
-- The OS you are using and its version number, e.g. `macOS 13.1`.
+- Whether the data is being sent from CI, e.g. `true` if the CI environment variable is set.
+- Whether you are using the default install prefix (e.g. `/opt/homebrew`) or a custom one (e.g. `/home/mike/.brew`). If your prefix is custom, it will be sent as `custom-prefix` to preserve anonymity.
+- Whether you are a Homebrew Developer, e.g. `true` if the `HOMEBREW_DEVELOPER` environment variable is set.
+- Whether `devcmdrun` is set, e.g. `true` if you have ever run one of Homebrew's developer commands.
 - Your CPU's architecture, e.g. `x86_64`.
-- Whether you are using the default install prefix or a custom one, e.g. `/opt/homebrew`. If your prefix is custom, it will be sent as `custom-prefix`.
-- Whether the data is being sent from CI, e.g. `1` if the CI environment variable is set.
-- The analytics category, e.g. `build_error`.
+- The OS you are using and its version number, e.g. `macOS 13`.
+- The version of Homebrew, e.g. `4.0.0`.
 
-For analytics sent to InfluxDB, we also record:
-
-- Whether the `HOMEBREW_DEVELOPER` environment variable is enabled, e.g. `false`.
-
-For analytics sent to Google Analytics, which is in the process of being phased out and removed, we also record:
-
-- The Homebrew user agent, e.g. `Homebrew/3.3.0 (Macintosh; Intel Mac OS X 10.15.6) curl/7.64.1`.
-- The [Google Analytics version](https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#v), i.e. `1`.
-- The Homebrew [analytics tracking ID](https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#tid), i.e. `UA-76679469-1` on macOS and `UA-76492262-1` on Linux. This value is constant and is the same for all users.
-- Whether the [Google Analytics anonymous IP setting](https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#aip) is enabled, i.e. `1`.
-- The Homebrew [application name](https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#an), e.g. `Homebrew`.
-- The Homebrew [analytics hit type](https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#t), e.g. `event`.
-
-We previously recorded but have now removed:
-
-- A Homebrew [analytics user ID](https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#cid), e.g. `1BAB65CC-FE7F-4D8C-AB45-B7DB5A6BA9CB`. This was generated by `uuidgen` and stored in the repository-specific Git configuration variable `homebrew.analyticsuuid` within `$(brew --repository)/.git/config`. This did not allow us to track individual users, but does enable us to accurately measure user counts versus event counts. The ID was specific to the Homebrew package manager, and did not permit Homebrew maintainers to e.g. track you across websites you visit. It was only used with Google Analytics.
+All analytics data previously sent to Google Analytics has been destroyed.
 
 Homebrew's analytics records the following different events:
 
@@ -50,19 +36,15 @@ Homebrew's analytics records the following different events:
 
 You can also view all the information that is sent by Homebrew's analytics by setting `HOMEBREW_ANALYTICS_DEBUG=1` in your environment. Please note this will also stop any analytics from being sent.
 
-It is impossible for the Homebrew developers to match any particular event to any particular user, even if we had access to the Homebrew analytics user ID (which we do not). An example of the most user-specific information we can see from Google Analytics:
-
-![Aggregate user analytics](assets/img/docs/analytics.png)
-
-As far as we can tell it would be impossible for Google to match the randomly generated Homebrew-only analytics user ID to any other Google Analytics user ID. If Google turned evil the only thing they could do would be to lie about anonymising IP addresses and attempt to match users based on IP addresses.
+It is impossible for the Homebrew developers to match any particular event to any particular user. We do not store or receive IP addresses.
 
 ## When/Where?
 
-Homebrew's analytics are sent throughout Homebrew's execution to InfluxDB and Google Analytics over HTTPS.
+Homebrew's analytics are sent throughout Homebrew's execution to InfluxDB over HTTPS.
 
 ## Who?
 
-Summaries of installation and error analytics are [publicly available](https://formulae.brew.sh/analytics/). A JSON API is also available. The majority of Homebrew maintainers are not granted more detailed analytics data beyond these public resources.
+Aggregates of analytics events are [publicly available](https://formulae.brew.sh/analytics/). A JSON API is also available. The majority of Homebrew maintainers are not granted more detailed analytics data beyond these public resources.
 
 ## How?
 
@@ -76,12 +58,6 @@ Homebrew analytics helps us maintainers and leaving it on is appreciated. Howeve
 export HOMEBREW_NO_ANALYTICS=1
 ```
 
-If you are fine with analytics being sent to Homebrew's InfluxDB but not to Google Analytics, you can set:
-
-```sh
-export HOMEBREW_NO_GOOGLE_ANALYTICS=1
-```
-
 Alternatively, this will prevent analytics from ever being sent:
 
 ```sh
diff --git a/docs/Manpage.md b/docs/Manpage.md
index 65bc58445f..6345c98cd5 100644
--- a/docs/Manpage.md
+++ b/docs/Manpage.md
@@ -2048,9 +2048,6 @@ Note that environment variables must have a value set to be detected. For
 example, run `export HOMEBREW_NO_INSECURE_REDIRECT=1` rather than just
 `export HOMEBREW_NO_INSECURE_REDIRECT`.
 
-- `HOMEBREW_ADDITIONAL_GOOGLE_ANALYTICS_ID`
-  <br>Additional Google Analytics tracking ID to emit user behaviour analytics to. For more information, see: <https://docs.brew.sh/Analytics>
-
 - `HOMEBREW_API_DOMAIN`
   <br>Use this URL as the download mirror for Homebrew JSON API. If metadata files at that URL are temporarily unavailable, the default API domain will be used as a fallback mirror.
 
@@ -2246,7 +2243,7 @@ example, run `export HOMEBREW_NO_INSECURE_REDIRECT=1` rather than just
   *Default:* The number of available CPU cores.
 
 - `HOMEBREW_NO_ANALYTICS`
-  <br>If set, do not send analytics. For more information, see: <https://docs.brew.sh/Analytics>
+  <br>If set, do not send analytics. Google Analytics were destroyed. For more information, see: <https://docs.brew.sh/Analytics>
 
 - `HOMEBREW_NO_AUTO_UPDATE`
   <br>If set, do not automatically update before running some commands, e.g. `brew install`, `brew upgrade` and `brew tap`. Alternatively, run this less often by setting `HOMEBREW_AUTO_UPDATE_SECS` to a value higher than the default.
@@ -2268,9 +2265,6 @@ example, run `export HOMEBREW_NO_INSECURE_REDIRECT=1` rather than just
 - `HOMEBREW_NO_ENV_HINTS`
   <br>If set, do not print any hints about changing Homebrew's behaviour with environment variables.
 
-- `HOMEBREW_NO_GOOGLE_ANALYTICS`
-  <br>If set, do not send analytics to Google Analytics but allow sending to Homebrew's InfluxDB analytics server. For more information, see: <https://docs.brew.sh/Analytics>
-
 - `HOMEBREW_NO_GITHUB_API`
   <br>If set, do not use the GitHub API, e.g. for searches or fetching relevant issues after a failed install.
 
diff --git a/docs/README.md b/docs/README.md
index d112ff825e..2343236b6c 100644
--- a/docs/README.md
+++ b/docs/README.md
@@ -15,7 +15,7 @@
 - [Taps (third-party repositories)](Taps.md)
 - [Interesting Taps and Forks](Interesting-Taps-and-Forks.md)
 - [Tips and Tricks](Tips-N'-Tricks.md)
-- [Anonymous Aggregate User Behaviour Analytics](Analytics.md)
+- [Anonymous Analytics](Analytics.md)
 
 - [Querying `brew`](Querying-Brew.md)
 - [C++ Standard Libraries](C++-Standard-Libraries.md)
diff --git a/docs/assets/img/docs/analytics.png b/docs/assets/img/docs/analytics.png
deleted file mode 100644
index c7900cc42d..0000000000
Binary files a/docs/assets/img/docs/analytics.png and /dev/null differ
diff --git a/manpages/brew.1 b/manpages/brew.1
index 8b7fbd1604..7e9f2ad1d3 100644
--- a/manpages/brew.1
+++ b/manpages/brew.1
@@ -2922,12 +2922,6 @@ Many Homebrew Cask commands accept one or more \fIcask\fR arguments\. These can
 Note that environment variables must have a value set to be detected\. For example, run \fBexport HOMEBREW_NO_INSECURE_REDIRECT=1\fR rather than just \fBexport HOMEBREW_NO_INSECURE_REDIRECT\fR\.
 .
 .TP
-\fBHOMEBREW_ADDITIONAL_GOOGLE_ANALYTICS_ID\fR
-.
-.br
-Additional Google Analytics tracking ID to emit user behaviour analytics to\. For more information, see: \fIhttps://docs\.brew\.sh/Analytics\fR
-.
-.TP
 \fBHOMEBREW_API_DOMAIN\fR
 .
 .br
@@ -3294,7 +3288,7 @@ Use this value as the number of parallel jobs to run when building with \fBmake\
 \fBHOMEBREW_NO_ANALYTICS\fR
 .
 .br
-If set, do not send analytics\. For more information, see: \fIhttps://docs\.brew\.sh/Analytics\fR
+If set, do not send analytics\. Google Analytics were destroyed\. For more information, see: \fIhttps://docs\.brew\.sh/Analytics\fR
 .
 .TP
 \fBHOMEBREW_NO_AUTO_UPDATE\fR
@@ -3336,12 +3330,6 @@ If set, do not print \fBHOMEBREW_INSTALL_BADGE\fR on a successful build\.
 If set, do not print any hints about changing Homebrew\'s behaviour with environment variables\.
 .
 .TP
-\fBHOMEBREW_NO_GOOGLE_ANALYTICS\fR
-.
-.br
-If set, do not send analytics to Google Analytics but allow sending to Homebrew\'s InfluxDB analytics server\. For more information, see: \fIhttps://docs\.brew\.sh/Analytics\fR
-.
-.TP
 \fBHOMEBREW_NO_GITHUB_API\fR
 .
 .br