diff --git a/Library/Homebrew/rubocops/urls.rb b/Library/Homebrew/rubocops/urls.rb
index 7c339fb6b2..9158b8b2ca 100644
--- a/Library/Homebrew/rubocops/urls.rb
+++ b/Library/Homebrew/rubocops/urls.rb
@@ -292,16 +292,22 @@ module RuboCop
 
           # Check pypi urls
           pypi_pattern = %r{^https?://pypi.python.org/}
-          audit_urls(urls, pypi_pattern) do
-            problem "use the `files.pythonhosted.org` url found on the pypi downloads page"
+          audit_urls(urls, pypi_pattern) do |_, url|
+            problem "use the `Source` url found on PyPI downloads page (`#{get_pypi_url(url)}`)"
           end
 
           # Require long files.pythonhosted.org urls
           pythonhosted_pattern = %r{^https?://files.pythonhosted.org/packages/source/}
-          audit_urls(urls, pythonhosted_pattern) do
-            problem "use the url found on the pypi downloads page"
+          audit_urls(urls, pythonhosted_pattern) do |_, url|
+            problem "use the `Source` url found on PyPI downloads page (`#{get_pypi_url(url)}`)"
           end
         end
+
+        def get_pypi_url(url)
+          package_file = File.basename(url)
+          package_name = package_file.match(/^(.+)-[a-z0-9.]+$/)[1]
+          "https://pypi.org/project/#{package_name}/#files"
+        end
       end
     end
   end
diff --git a/Library/Homebrew/test/rubocops/urls_spec.rb b/Library/Homebrew/test/rubocops/urls_spec.rb
index 477327f488..2d24b5735c 100644
--- a/Library/Homebrew/test/rubocops/urls_spec.rb
+++ b/Library/Homebrew/test/rubocops/urls_spec.rb
@@ -251,7 +251,7 @@ describe RuboCop::Cop::FormulaAudit::PyPiUrls do
         class Foo < Formula
           desc "foo"
           url "https://pypi.python.org/packages/source/foo/foo-0.1.tar.gz"
-          ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ use the `files.pythonhosted.org` url found on the pypi downloads page
+          ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ use the `Source` url found on PyPI downloads page (`https://pypi.org/project/foo/#files`)
         end
       RUBY
     end
@@ -261,7 +261,7 @@ describe RuboCop::Cop::FormulaAudit::PyPiUrls do
         class Foo < Formula
           desc "foo"
           url "https://files.pythonhosted.org/packages/source/f/foo/foo-0.1.tar.gz"
-          ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ use the url found on the pypi downloads page
+          ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ use the `Source` url found on PyPI downloads page (`https://pypi.org/project/foo/#files`)
         end
       RUBY
     end