diff --git a/Library/Homebrew/install.rb b/Library/Homebrew/install.rb
index 5c563b4e46..a75ef25832 100644
--- a/Library/Homebrew/install.rb
+++ b/Library/Homebrew/install.rb
@@ -314,10 +314,6 @@ module Homebrew
     def install_formula(formula_installer)
       f = formula_installer.formula
 
-      formula_installer.check_installation_already_attempted
-
-      f.print_tap_action
-
       upgrade = f.linked? && f.outdated? && !f.head? && !Homebrew::EnvConfig.no_install_upgrade?
 
       Upgrade.install_formula(formula_installer, upgrade: upgrade)
diff --git a/Library/Homebrew/upgrade.rb b/Library/Homebrew/upgrade.rb
index 9f6f97de97..1d594e2df5 100644
--- a/Library/Homebrew/upgrade.rb
+++ b/Library/Homebrew/upgrade.rb
@@ -177,8 +177,6 @@ module Homebrew
         return
       end
 
-      formula_installer.check_installation_already_attempted
-
       install_formula(formula_installer, upgrade: true)
     rescue BuildError => e
       e.dump(verbose: verbose)
@@ -190,11 +188,15 @@ module Homebrew
     def install_formula(formula_installer, upgrade:)
       formula = formula_installer.formula
 
+      formula_installer.check_installation_already_attempted
+
       if upgrade
         print_upgrade_message(formula, formula_installer.options)
 
         kegs = outdated_kegs(formula)
         linked_kegs = kegs.select(&:linked?)
+      else
+        formula.print_tap_action
       end
 
       # first we unlink the currently active keg for this formula otherwise it is