diff --git a/Library/Homebrew/formula.rb b/Library/Homebrew/formula.rb
index 50b236e40b..2ddc078de2 100644
--- a/Library/Homebrew/formula.rb
+++ b/Library/Homebrew/formula.rb
@@ -14,6 +14,7 @@ require "build_options"
 require "formulary"
 require "software_spec"
 require "livecheck"
+require "service"
 require "install_renamed"
 require "pkg_version"
 require "keg"
@@ -391,6 +392,11 @@ class Formula
   # @see .livecheckable?
   delegate livecheckable?: :"self.class"
 
+  # Is a service specification defined for the software?
+  # @!method service?
+  # @see .service?
+  delegate service?: :"self.class"
+
   # The version for the currently active {SoftwareSpec}.
   # The version is autodetected from the URL and/or tag so only needs to be
   # declared if it cannot be autodetected correctly.
@@ -962,6 +968,13 @@ class Formula
     prefix/"#{plist_name}.plist"
   end
 
+  # The service specification of the software.
+  def service
+    return unless service?
+
+    Homebrew::Service.new(self, &self.class.service)
+  end
+
   # @private
   delegate plist_manual: :"self.class"
 
@@ -2382,6 +2395,13 @@ class Formula
       @livecheckable == true
     end
 
+    # Whether a service specification is defined or not.
+    # It returns true when a service block is present in the {Formula} and
+    # false otherwise, and is used by service.
+    def service?
+      @service_block.present?
+    end
+
     # The `:startup` attribute set by {.plist_options}.
     # @private
     attr_reader :plist_startup
@@ -2846,6 +2866,21 @@ class Formula
       @livecheck.instance_eval(&block)
     end
 
+    # @!attribute [w] service
+    # Service can be used to define services.
+    # This method evaluates the DSL specified in the service block of the
+    # {Formula} (if it exists) and sets the instance variables of a Service
+    # object accordingly. This is used by `brew install` to generate a plist.
+    #
+    # <pre>service do
+    #   run [opt_bin/"foo"]
+    # end</pre>
+    def service(&block)
+      return @service_block unless block
+
+      @service_block = block
+    end
+
     # Defines whether the {Formula}'s bottle can be used on the given Homebrew
     # installation.
     #
diff --git a/Library/Homebrew/formula_installer.rb b/Library/Homebrew/formula_installer.rb
index 0d5bfd8074..160448f984 100644
--- a/Library/Homebrew/formula_installer.rb
+++ b/Library/Homebrew/formula_installer.rb
@@ -21,6 +21,7 @@ require "find"
 require "utils/spdx"
 require "deprecate_disable"
 require "unlink"
+require "service"
 
 # Installer for a formula.
 #
@@ -774,7 +775,7 @@ class FormulaInstaller
 
     ohai "Finishing up" if verbose?
 
-    install_plist
+    install_service
 
     keg = Keg.new(formula.prefix)
     link(keg)
@@ -1009,13 +1010,25 @@ class FormulaInstaller
   end
 
   sig { void }
-  def install_plist
-    return unless formula.plist
+  def install_service
+    if formula.service? && formula.plist
+      ofail "Formula specified both service and plist"
+      return
+    end
 
-    formula.plist_path.atomic_write(formula.plist)
-    formula.plist_path.chmod 0644
+    plist = if formula.service?
+      formula.service.to_plist
+    elsif formula.plist
+      formula.plist
+    end
+
+    return unless plist
+
+    plist_path = formula.plist_path
+    plist_path.atomic_write(plist)
+    plist_path.chmod 0644
     log = formula.var/"log"
-    log.mkpath if formula.plist.include? log.to_s
+    log.mkpath if plist.include? log.to_s
   rescue Exception => e # rubocop:disable Lint/RescueException
     ofail "Failed to install plist file"
     odebug e, e.backtrace
diff --git a/Library/Homebrew/service.rb b/Library/Homebrew/service.rb
new file mode 100644
index 0000000000..88f88abaf8
--- /dev/null
+++ b/Library/Homebrew/service.rb
@@ -0,0 +1,145 @@
+# typed: true
+# frozen_string_literal: true
+
+module Homebrew
+  # The {Service} class implements the DSL methods used in a formula's
+  # `service` block and stores related instance variables. Most of these methods
+  # also return the related instance variable when no argument is provided.
+  class Service
+    extend T::Sig
+    extend Forwardable
+
+    RUN_TYPE_IMMEDIATE = "immediate"
+    RUN_TYPE_INTERVAL = "interval"
+    RUN_TYPE_CRON = "cron"
+
+    # sig { params(formula: Formula).void }
+    def initialize(formula, &block)
+      @formula = formula
+      @run_type = RUN_TYPE_IMMEDIATE
+      @environment_variables = {}
+      @service_block = block
+    end
+
+    sig { params(command: T.nilable(T.any(T::Array[String], String, Pathname))).returns(T.nilable(Array)) }
+    def run(command = nil)
+      case T.unsafe(command)
+      when nil
+        @run
+      when String, Pathname
+        @run = [command]
+      when Array
+        @run = command
+      else
+        raise TypeError, "Service#run expects an Array"
+      end
+    end
+
+    sig { params(path: T.nilable(T.any(String, Pathname))).returns(T.nilable(String)) }
+    def working_dir(path = nil)
+      case T.unsafe(path)
+      when nil
+        @working_dir
+      when String, Pathname
+        @working_dir = path.to_s
+      else
+        raise TypeError, "Service#working_dir expects a String"
+      end
+    end
+
+    sig { params(path: T.nilable(T.any(String, Pathname))).returns(T.nilable(String)) }
+    def log_path(path = nil)
+      case T.unsafe(path)
+      when nil
+        @log_path
+      when String, Pathname
+        @log_path = path.to_s
+      else
+        raise TypeError, "Service#log_path expects a String"
+      end
+    end
+
+    sig { params(path: T.nilable(T.any(String, Pathname))).returns(T.nilable(String)) }
+    def error_log_path(path = nil)
+      case T.unsafe(path)
+      when nil
+        @error_log_path
+      when String, Pathname
+        @error_log_path = path.to_s
+      else
+        raise TypeError, "Service#error_log_path expects a String"
+      end
+    end
+
+    sig { params(value: T.nilable(T::Boolean)).returns(T.nilable(T::Boolean)) }
+    def keep_alive(value = nil)
+      case T.unsafe(value)
+      when nil
+        @keep_alive
+      when true, false
+        @keep_alive = value
+      else
+        raise TypeError, "Service#keep_alive expects a Boolean"
+      end
+    end
+
+    sig { params(type: T.nilable(T.any(String, Symbol))).returns(T.nilable(String)) }
+    def run_type(type = nil)
+      case T.unsafe(type)
+      when nil
+        @run_type
+      when "immediate", :immediate
+        @run_type = type.to_s
+      when RUN_TYPE_INTERVAL, RUN_TYPE_CRON
+        raise TypeError, "Service#run_type does not support timers"
+      when String
+        raise TypeError, "Service#run_type allows: '#{RUN_TYPE_IMMEDIATE}'/'#{RUN_TYPE_INTERVAL}'/'#{RUN_TYPE_CRON}'"
+      else
+        raise TypeError, "Service#run_type expects a string"
+      end
+    end
+
+    sig { params(variables: T.nilable(T::Hash[String, String])).returns(T.nilable(T::Hash[String, String])) }
+    def environment_variables(variables = {})
+      case T.unsafe(variables)
+      when nil
+        @environment_variables
+      when Hash
+        @environment_variables = variables
+      else
+        raise TypeError, "Service#environment_variables expects a hash"
+      end
+    end
+
+    delegate [:bin, :var, :etc, :opt_bin, :opt_sbin, :opt_prefix] => :@formula
+
+    sig { returns(String) }
+    def std_service_path_env
+      "#{HOMEBREW_PREFIX}/bin:#{HOMEBREW_PREFIX}/sbin:/usr/bin:/bin:/usr/sbin:/sbin"
+    end
+
+    # Returns a `String` plist.
+    # @return [String]
+    sig { returns(String) }
+    def to_plist
+      instance_eval(&@service_block)
+
+      clean_command = @run.select { |i| i.is_a?(Pathname) }
+                          .map(&:to_s)
+
+      base = {
+        Label:            @formula.plist_name,
+        RunAtLoad:        @run_type == RUN_TYPE_IMMEDIATE,
+        ProgramArguments: clean_command,
+      }
+
+      base[:KeepAlive] = @keep_alive if @keep_alive == true
+      base[:WorkingDirectory] = @working_dir if @working_dir.present?
+      base[:StandardOutPath] = @log_path if @log_path.present?
+      base[:StandardErrorPath] = @error_log_path if @error_log_path.present?
+      base[:EnvironmentVariables] = @environment_variables unless @environment_variables.empty?
+
+      base.to_plist
+    end
+  end
+end
diff --git a/Library/Homebrew/test/formula_installer_spec.rb b/Library/Homebrew/test/formula_installer_spec.rb
index 742f6a2d81..31a3a7c273 100644
--- a/Library/Homebrew/test/formula_installer_spec.rb
+++ b/Library/Homebrew/test/formula_installer_spec.rb
@@ -218,4 +218,79 @@ describe FormulaInstaller do
       formula_installer.caveats
     end
   end
+
+  describe "#install_service" do
+    it "works if plist is set" do
+      formula = Testball.new
+      path = formula.plist_path
+      formula.prefix.mkpath
+
+      expect(formula).to receive(:plist).twice.and_return("PLIST")
+      expect(formula).to receive(:plist_path).and_call_original
+
+      installer = described_class.new(formula)
+      expect {
+        installer.install_service
+      }.not_to output(/Error: Failed to install plist file/).to_stderr
+
+      expect(path).to exist
+    end
+
+    it "works if service is set" do
+      formula = Testball.new
+      path = formula.plist_path
+      service = Homebrew::Service.new(formula)
+      formula.prefix.mkpath
+
+      expect(formula).to receive(:plist).and_return(nil)
+      expect(formula).to receive(:service?).twice.and_return(true)
+      expect(formula).to receive(:service).and_return(service)
+      expect(formula).to receive(:plist_path).and_call_original
+
+      expect(service).to receive(:to_plist).and_return("plist")
+
+      installer = described_class.new(formula)
+      expect {
+        installer.install_service
+      }.not_to output(/Error: Failed to install plist file/).to_stderr
+
+      expect(path).to exist
+    end
+
+    it "returns without definition" do
+      formula = Testball.new
+      path = formula.plist_path
+      formula.prefix.mkpath
+
+      expect(formula).to receive(:plist).and_return(nil)
+      expect(formula).to receive(:service?).twice.and_return(nil)
+      expect(formula).not_to receive(:plist_path)
+
+      installer = described_class.new(formula)
+      expect {
+        installer.install_service
+      }.not_to output(/Error: Failed to install plist file/).to_stderr
+
+      expect(path).not_to exist
+    end
+
+    it "errors with duplicate definition" do
+      formula = Testball.new
+      path = formula.plist_path
+      formula.prefix.mkpath
+
+      expect(formula).to receive(:plist).and_return("plist")
+      expect(formula).to receive(:service?).and_return(true)
+      expect(formula).not_to receive(:service)
+      expect(formula).not_to receive(:plist_path)
+
+      installer = described_class.new(formula)
+      expect {
+        installer.install_service
+      }.to output("Error: Formula specified both service and plist\n").to_stderr
+
+      expect(Homebrew).to have_failed
+      expect(path).not_to exist
+    end
+  end
 end
diff --git a/Library/Homebrew/test/formula_spec.rb b/Library/Homebrew/test/formula_spec.rb
index d320e02d9b..2cdb36c091 100644
--- a/Library/Homebrew/test/formula_spec.rb
+++ b/Library/Homebrew/test/formula_spec.rb
@@ -701,6 +701,33 @@ describe Formula do
     end
   end
 
+  specify "#service" do
+    f = formula do
+      url "https://brew.sh/test-1.0.tbz"
+    end
+
+    f.class.service do
+      run [opt_bin/"beanstalkd"]
+      run_type :immediate
+      error_log_path var/"log/beanstalkd.error.log"
+      log_path var/"log/beanstalkd.log"
+      working_dir var
+      keep_alive true
+    end
+    expect(f.service).not_to eq(nil)
+  end
+
+  specify "service uses simple run" do
+    f = formula do
+      url "https://brew.sh/test-1.0.tbz"
+      service do
+        run opt_bin/"beanstalkd"
+      end
+    end
+
+    expect(f.service).not_to eq(nil)
+  end
+
   specify "dependencies" do
     f1 = formula "f1" do
       url "f1-1.0"
diff --git a/Library/Homebrew/test/service_spec.rb b/Library/Homebrew/test/service_spec.rb
new file mode 100644
index 0000000000..aad43d0aea
--- /dev/null
+++ b/Library/Homebrew/test/service_spec.rb
@@ -0,0 +1,66 @@
+# typed: false
+# frozen_string_literal: true
+
+require "formula"
+require "service"
+
+describe Homebrew::Service do
+  let(:klass) do
+    Class.new(Formula) do
+      url "https://brew.sh/test-1.0.tbz"
+    end
+  end
+  let(:name) { "formula_name" }
+  let(:path) { Formulary.core_path(name) }
+  let(:spec) { :stable }
+  let(:f) { klass.new(name, path, spec) }
+
+  describe "#to_plist" do
+    it "returns valid plist" do
+      f.class.service do
+        run opt_bin/"beanstalkd"
+        run_type :immediate
+        environment_variables PATH: std_service_path_env
+        error_log_path var/"log/beanstalkd.error.log"
+        log_path var/"log/beanstalkd.log"
+        working_dir var
+        keep_alive true
+      end
+
+      plist = f.service.to_plist
+      expect(plist).to include("<key>Label</key>")
+      expect(plist).to include("<string>homebrew.mxcl.#{name}</string>")
+      expect(plist).to include("<key>KeepAlive</key>")
+      expect(plist).to include("<key>RunAtLoad</key>")
+      expect(plist).to include("<key>ProgramArguments</key>")
+      expect(plist).to include("<string>#{HOMEBREW_PREFIX}/opt/#{name}/bin/beanstalkd</string>")
+      expect(plist).to include("<key>WorkingDirectory</key>")
+      expect(plist).to include("<string>#{HOMEBREW_PREFIX}/var</string>")
+      expect(plist).to include("<key>StandardOutPath</key>")
+      expect(plist).to include("<string>#{HOMEBREW_PREFIX}/var/log/beanstalkd.log</string>")
+      expect(plist).to include("<key>StandardErrorPath</key>")
+      expect(plist).to include("<string>#{HOMEBREW_PREFIX}/var/log/beanstalkd.error.log</string>")
+      expect(plist).to include("<key>EnvironmentVariables</key>")
+      expect(plist).to include("<key>PATH</key>")
+      expect(plist).to include("<string>#{HOMEBREW_PREFIX}/bin:#{HOMEBREW_PREFIX}/sbin:/usr/bin:/bin:")
+    end
+
+    it "returns valid partial plist" do
+      f.class.service do
+        run bin/"beanstalkd"
+        run_type :immediate
+      end
+
+      plist = f.service.to_plist
+      expect(plist).to include("<string>homebrew.mxcl.#{name}</string>")
+      expect(plist).to include("<key>Label</key>")
+      expect(plist).not_to include("<key>KeepAlive</key>")
+      expect(plist).to include("<key>RunAtLoad</key>")
+      expect(plist).to include("<key>ProgramArguments</key>")
+      expect(plist).not_to include("<key>WorkingDirectory</key>")
+      expect(plist).not_to include("<key>StandardOutPath</key>")
+      expect(plist).not_to include("<key>StandardErrorPath</key>")
+      expect(plist).not_to include("<key>EnvironmentVariables</key>")
+    end
+  end
+end